How to put on online concerts and gigs. #cincinnativoiceteacher #cincinnativoicelessons #onlinevoicelessonswork #getyoursingingon #coronavirussinging #safesingingcovid #vocalcoachcincinnati
Advice on setting up, promoting and monetising online performances from arts entrepreneur David Taylor. From Incorporated Society of Musicians, UK.
Pre-recorded or livestreamed? Before you get started, it’s important to decide whether your performance will be live or pre-recorded. Both are simple and effective ways to put on online concerts and gigs.
If you’re looking at performing regularly at the same time, such as every week or every two weeks, livestreaming would require you to commit to being available to perform at that time. Pre-recording gives you the flexibility of recording when it’s best for you and publishing later.
Pre-recording also allows you make multiple attempts to make sure you’re happy with the performance and undertake as much editing as you want. It does require more time, however.
Performing live could be the technically simpler option, as you can set up your live performance easily, without the need for editing afterwards.
The algorithm for each social media platform will always favour live content, so it’s likely that your live performance will have more viewers than a pre-record.
Another benefit of livestreaming is that it recreates the normal gig or concert experience for your audience, as they are watching you perform in real time.
Livestreaming also gives you more chance to talk to and connect with your audience, either by responding live to comments, or replying to them afterwards. Engagement with your audience will help you to monetise your performance later, as well as building your following.
Both options (pre-recording and livestreaming) will work well, but there are slight differences and ultimately, it is a personal preference.
What will I need? Although you could use expensive video and audio equipment, you only need a phone and an internet connection to get started. If you’re livestreaming, using your phone will probably be easier.
Where and when should I share my performance? One thing to think about is where you will put your performance online. Commonly used platforms are Facebook, Twitter, Instagram, and YouTube.
Without using extra software, you can only livestream to one platform at a time. You should post your livestream on the platform where you currently have your biggest audience.
If you’re just starting to build a following, Facebook is a good platform to choose as you can link your livestream to Facebook events. This means you can invite people to join your performance, control who sees or joins it, and download your stream afterwards so that you can share it on other platforms.
If you choose to pre-record your concert or gig, you can upload it to multiple platforms at the same time.
In planning the timing of your performance or event, it's important to think about which day and time will work best for your audience. For example, you may want to avoid clashes with popular TV programmes, or the performances of other artists that you think your audience would also want to watch. You may also want to consider a time that is suitable for people on different timezones to yourself.
You should also consider how often you want to post. Posting online performances at a regular time is a good idea, but it’s also OK to experiment with different times as long as you give people notice. Be realistic about how often you want to post your performances. Daily posts might sound great, but will involve a lot of work and it’s best not to overstretch yourself.
Marketing Make sure you announce your concert series, give it a name and, ideally, a photo to promote it.
You can promote your series wherever you have a following - via social media, through a blog, website, and/or email. Even though your concert or gig will be online, you should also remember to tell people about it via more traditional methods, such as word of mouth. Friends, family, colleagues and fans will be keen to support you.
What to tell your audience:
Other things to remember:
Recording your performance Before you start recording:
Making money All social media content will be free for people to view. So in order to monetise your performance, you can ask your audience to donate or buy a voluntary ticket by including a link to sites like PayPal, GoFundMe or Crowdfunder in the description.
You can also use these opportunities to promote and sell any albums, merchandise or books you have available.
David Taylor is CEO and Founder of the acclaimed Yorkshire Young Sinfonia (YYS) and runs a daily blog series, 'How to be an online musician and work from home'.
How to Prep for Auditions This Fall During Covid... #cincinnativoiceteacher #cincinnativoicelessons #onlinevoicelessonswork #getyoursingingon #coronavirussinging #safesingingcovid #vocalcoachcincinnati
BY MALLORY FUCCELLA | OCTOBER 2, 2020 10:00 AM at Backstage.com
What? It’s fall?! With the whirlwind of the year we’ve had, it’s hard to believe how much time has passed. As we head into a new season and more opportunity as the industry starts to open up, there are some important things to consider when it comes to prepping for your upcoming auditions in this new environment.
1. Invest in a self-tape studio.
It’s looking like many auditions will continue to be self-tapes from home. It’s wise to invest in a small setup if you don’t already have one. A simple, solid-colored backdrop, a smartphone, and good lighting are all you need. Consider purchasing your materials from a local photography shop and don’t hesitate to Zoom a friend to have them read the scene with you while you tape.
2. Take online classes.
It’s been a while since we’ve all interacted, much less acted during these past few months. To get your chops back up to where they were before the world changed, it would behoove you to make your way into a virtual acting class. Many studios are offering discounted rates for classes during the pandemic. There are even virtual improv classes available as a way to connect and get out of your head! It’s a good idea to get back into a class to dust off any acting cobwebs that may have built up throughout the year. Being in a class is not only beneficial to your acting, but the support system and updates on the industry will help you stay motivated and focused!
3. Get one-on-one coaching.
If jumping into a class isn’t in the budget or timeframe of this “new normal,” you may want to consider a virtual one-on-one coaching option. Many teachers in New York, Atlanta, and Los Angeles offer one-on-one training. The beauty of this avenue is that it works on your timetable and you get private attention. This is a great option especially if auditions are starting to come your way.
4. Consider voiceover.
The voiceover industry has persevered throughout this year and will continue to. If you’re not already pursuing voiceover work, consider this avenue as we head into fall. To start making some voiceover copy, it’s helpful to listen to commercials that are in your age range. For example, “Huggies” commercials usually have young adult voices for the new parent whereas a Medicare commercial will be an older voice. Pick a couple of commercials you might be viable for and record using an attached microphone. It’s helpful to have one commercial demo and one animation demo for TV and film.
Despite the difficulties of this year, the industry is starting to open back up and it’s helpful for all actors to be on their A-game. You never know when that dream audition might come through. Stay positive and flexible, and you’ll be sure to have a successful fall season!
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